The Metaverse, beyond fantasy

For many, the term “Metaverse” first entered their consciousness when Facebook changed its name to Meta in later 2021. At the time, many people assumed it was merely a passing trend, focused on gamers and younger audiences, with little or no relevance to them or their businesses. However, key players and consultancies have since been falling over themselves to declare its huge potential, outdoing each other with the scale of their market forecasts.

In this report the Arthur D. Little Blue Shift Institute has sought to provide a realistic picture for businesses, focusing in particular on the technologies that are necessary to realize the Metaverse.